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Moderna Museet - Malmö

Ola Billgrens plats 2–4, 211 53 Malmö

MAIL: info@modernamuseet.se

TLF: +46 40 685 79 37

WEB: modernamuseet.se/Malmo

Tirsdag - fredag 11-18, lørdag - søndag 11-17


Utopias: Adriano Olivetti and community

Donatella Bernardi

16.11.2013 -


In the lecture series on Utopias, we take a closer look at historical and contemporary visions of the future, dreams and unrealised hopes.

Donatella Bernardi: Adriano Olivetti and community
Adriano Olivetti (1901-1960), entrepreneur, engineer and politician, was an enlightened industrialist who was forever challenging technology, management, patrimony, art and design, as well as ethics. Olivetti pioneered what could have been called a "happy concrete utopia", an unique "Modern Italian Way" which took shape in the difficult Post-WW II period and continued to flourish until the early Sixties, i.e. the "Italian Economic Miracle" age. In 1958 Olivetti's Company assembled Elea 9003, the first fully transistorized commercial computer. Olivetti, in his rule of free and independent intellectual, was a precursor of many contemporary themes such as: sustainable development, the "commons", the constant quest for the spiritual and material elevation of workers having abandoned the countryside for the factory, the strong creative sector at the core of industry, territory and community planning in a perspective that today might be called "glocal". As an industrialist, Olivetti was able to foresee the real potential of Computer Science, its value of being a potential network of intelligence and collective creativity, a vision that had guided his choices in industrial, social, architectural and urban planning. Delving deeper into his story, making it known beyond the borders of Italy is, paradoxically, the key to understanding what went wrong in his beloved country. (In English).

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